HYPEBEAST unpacks the watchmakers’ ever-evolving presence in fashion, pop culture and iconic cameos on the silver screen. G-SHOCK turns 40. G-SHOCK is a hot topic on various online forums dedicated to watch collecting. For many, the brand conjures nostalgic memories, as recent converts dabbled with purchasing their first affordable, quality watch intended for everyday … [Read more...] about Behind the HYPE: A Look Back At G-SHOCK’s Legacy